Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12qualitative quantitative big data Customer Insights A marketing director appended her customer profiles, gained greater clarity of their needs, and doubled the cost-effectiveness of new customer acquisition. Strategic Planning The new executive director at an industry association is deploying new ways to serve membership using our industry land- scape report that profiles a market effectively identifying opportunities and challenges. Media Return On Investment An advertising director created and launched an award-winning program using information from our audience research and ad-influence analytics to assist media buys that maximized their ROI. Community Engagement Leaders at a municipality are energizing their county branding by prioritizing improvement of key government services identi- fied using our study of resident perceptions that uncovered citizen-satisfaction drivers. Success Stories!